Four Marketing Strategies For Client Retention
Your success as a business owner or executive will be largely determined by try Enzyte 1960 Topps baseball cards high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
Invite Outside Experts to Speak to Your Clients
Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a Action Man way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.
Send Meeting Summaries
Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.
Send Hand-Written Holiday and Birthday Notes
Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.
Attach a Hand-Written Note to an Article of Interest
Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!
These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my Viagra article will cover three more ideas for client retention.
Bill Tamminga is the creator of the GR Business Growth System and the Captain Action of Advanced Business Triage, a set of white papers that explain Bill's systematic business assessment and growth plan for service business owners and managers, high end sales professionals, and independent financial planners.
GR corporate training offers reasonably priced leadership, management, sales, and marketing courses. The course texts come from leading institutions including Harvard Business School, the University of Southern California, the Gallup Organization, and others.
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