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A well chosen e-mail marketing software can greatly enhance the quality and results from your efforts. The program you choose should be capable of sending out bulk mails and also have other enhancements and features. To increase your e-mail marketing profits, you should consider the following important elements in choosing the software.

1. Templates

The software you choose should have multiple templates so that you can create several professional type e-mails which can be sent to subscribers and recent customers or leads.

2. Tracking

The software should have the ability to track your e-mails. Tracking will help you to focus on those prospects who are more inclined to read your mail and respond to it.

3. Manage lists

The e-mail marketing software should be able handle a number of lists, i.e., list of customers, leads, potential customers etc. To international conference call your e-mail marketing campaign this facility is imperative.

4. HTML/Plain text

The E-mail marketing software should be capable of handling text as well as plain text messages. This is necessary because certain customers may not be able to read HTML at all.

5. Personal tone

While writing your e-mails for e-mail marketing, use personal tone to create an impact on the reader. In most cases, the list provides you the first names of the contact and you can program your mail to carry the first name as the salutation. It is better to write the follow up e-mails on a international conference call to one basis rather than standardized mails.

Now go and choose the software which will bring you everlasting profits.

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