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People love watching other people. They prefer to get their information through the medium of watching other people talk to them. That is the exact reason why you need to test if using videos on you website will convert more prospects into buyers.

Build A Relationship

One of my favorite copywriters, John Carlton, calls the Internet the wild west... and... it is! You can get away with almost anything on the Internet these days. Because of that freedom, people will use it and abuse it to profit.

At first the victims were many but over the years the general Internet user has learned to be extremely skeptical of almost all offers made. You have no choice but to build a strong relationship with your prospects if you ever expect them to do business with you.

Because using video allows your prospects to see you, your chances of building a relationship go up drastically. Unless you are a great actor, you can't fake the passion video transmits. And over time, the more you use video... the more passion you will pour out.

Support Your Copy

Using actual copy on a website will never go away and well written sales copy converts auto ins quote like crazy... but... using video to support your copy is key.

Remember in school how some people learned just by reading the book... others learned through the lectures... and others learned through pictures?

Well the same applies online. Some people want to read, others want to watch, and others just want to buy. But using video will appeal to a select portion of your market and increase your conversions. You just need to learn to integrate it at the right time.

Increase Your Reach

In my opinion the best thing about using video is you can post that video across the Internet. There are so many different video sites like...

• YouTube
• MetaCafe
• Google Video
• AOL Video
• And more!

Each one gives you the chance to be seen by a different audience. That increases your reach and draws more people into your marketing funnel. It helps to use a video submitting service to get your video across all of these platforms. Trust me... it's a pain to do it manually.

So Internet video marketing is still in it's infancy. If you start using it now, you will be amazed at what happens to your business a few months down the road. You just might become the next Internet video star!

Dan Boyle is an expert copywriter and marketing consultant. He runs an www.theartofweightlifting.comonline personal training website that is heavy with video. He also runs the Kick Ass Copy Show which is his www.newcopywriter.com/blogcopywriting video blog. If you want to learn more about Dan and hire his copywriting expertise to explode your bottom line... visit his site and call!