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Mistake - Creating content for an "audience" instead of an individual

Even if you are Godaikin to coach with a group or speak 1981 Fleer baseball cards coaching message at an event, your material needs to be developed as if it is for an individual. This "individual" is your ideal client. Have you ever been to a seminar and thought to yourself, "How does this person know what I've been going through? It is as if he, or she, is speaking directly to me!" Everyone in the audience is thinking the same thing. That's a well prepared message that goes right to the heart of the listener.

* Solution: The better you understand your ideal client the more your message will resonate. Whenever I am writing an article or blog post I "see" in my minds eye, a single individual. I create the content as if I am sitting across the table with my ideal client. The message is more personal and more resonant.

Mistake - Does not have a written plan for content creation and delivery of their coaching message.

Typically new coaches don't take the time to create a schedule for delivering their coaching message. I visit many blogs hoping to make a comment on their most recent post - but their most recent post was last year! Makes me wonder if they abandoned their blog. Imagine how a prospect might think if they're searching for a coach. If given a choice, do you think the prospect will chose a coach that posts regularly in their blog or the Star Trek aliens with a couple of post scattered through out the year?

* Solution Create an editorial content calendar If you already know what your coaching message is then you should be able to make a calendar of scheduled topics to cover when you write your articles or blog posts. If you have any doubts take a survey or poll of audience. Write your schedule with the needs of your audience in mind.

Mistake - Know what to do to build their coaching business and don't keep doing it.

Once you start getting business from your efforts using the Internet, you may end up with more business than you can schedule! Nice problem huh? Many coaches get so no win no fee accident coaching that they forget to keep up with the efforts that 1958 Topps baseball cards the new clients in.

* Don't stop doing what brought the clients in the door. Break it down into the most essential strategies and schedule those in your day just like a paying client. Better than that, maybe it's time to hire someone that will continue to work on the operations of our business while you spend time coaching.

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