Tuesday, April 14, 2009 

Insurance Sales Strategies - Never Overpower Prospects

An insurance trainee often has a major lack of confidence and selling skills. They often project immediately to their prospects. Prospects are looking to only make a purchase only from sales people that Batcave trust. Some agents are very skilled and knowledgeable but lose it all with their fat ego. Their brain becomes so swelled that they bloat with confidence of themselves because of vast insurance textbook comprehension. Suddenly this causes the prospect's perception to change from this overload of confidence projected. The prospect is now uncomfortable and unsure.

I will use a personal example. After a successful insurance sales career, I started an insurance related marketing firm. My CPA, who used to do my taxes, insisted that I meet with a planning "mastermind". I showed Wacky Packages at an office building, in a good attitude as my CPA acted very professional. It was a larger conference room and my CPA and I waited 45 minutes for the guru to show up. When he finally did, two associates (trainees?) accompanied him. What happened next startled me.

Immediately, like a strutting peacock fanning his feathers, the insurance guru flops his feet up on the desk. Next, he kicks his head back while analyzing the financial figures my CPA had provided. The other attendees acted as if he was the messiah, I did not. He did not start out with any fact finding. Meaning he did not feel that he needed to ask me any questions or inquire about my emotions or desires.

Some self proclaimed insurance professionals must do this, as they are so engrossed in themselves, with their eyes on the commissions that could be earned. When I looked at him, his eyes spelled "CASH", my cash. There was no concern toward me if his declared plan of action would really fit my needs. I was suppose to be awed by his vast knowledge. He was attempting to overpower me with greed. Well, he met the wrong person. A possible sale or two for him ended with a big goose egg.

Insurance professionalism is not earned by studying books and getting an alphabet of credentials after your name. This is why an insurance trainee can appear as a professional and earn prospect trust by remembering a few simple things.

Your client wants to buy, and never wants to be sold by you or any other sales person. Your job is to make prospects feel comfortable with you. Ask them to help you present a plan that will be custom tailored to their needs. Tell they to do so, you need to find out what try Enzyte they want to solve and why? This does not make you overpowering. Instead it levels the playing ground. You client feels like an equal, where the two of you are going to work together to solve the problem with your suggested solution.

Stay in the game. Remember, no selling, no overpowering. Frequently ask your prospect "how does this sound so far?" Or ask, "Is there anything that I am missing?" Become a partner with your prospects, not a power dictator.

Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is. The website address is href="agentsinsurancemarketing.com">agentsinsurancemarketing.com Get your FREE 160 page Ebook on self confidence Millie the Model on 2nd page).

 

Windows Media Video Compression Using Adobe Premiere Pro

I've written this tutorial for anyone who uses adobe premiere pro and wants to find out EC Comics best way to compress a video using "Windows Media Video".

I cover things like what bitrate to use with what resolution and frame rate aswell as what a few of auto donation different settings do and mean. Find out for yourself and take a read...

(not you will need to copy and paste image url's in to your browser)

Getting to Adobe Media Encoder

1. Render all unrendered footage if you havent done so already in premiere pro

2. Now go, File >> Export >> Adobe Media Encoder

3. Select Windows Media from the format drop down list

4. Then, from the preset drop down list, select something like WMV9 720 25p (doesnt really matter what you choose)

Video Settings

1. Select Video on the left hand side of the Adobe Media Encoder

2. Under Video, make sure

  • Select Windows Media Video 9 as the codec
  • Leave Allow Interlaced Processing Unticked
  • Under Bitrate Settings, Select Two encoding passes and make sure the mode is Variable Constrained. This offers way better results compared to a single encoding pass

Image: fullvoltage.com.au/index.php?action=dlattach;topic=333.0;id=29;image

Audio Settings

1. Select Audio on the left hand side of the Adobe Media Encoder

2. Under Audio, make sure

  • Select Windows Media Audio 9.1 as the audio codec
  • Under Bitrate Settings, Select Two encoding passes and make sure the mode is Constant. This will make sure the audio quality stays the same the whole way through the video

Image: fullvoltage.com.au/index.php?action=dlattach;topic=333.0;id=30;image

Audience Settings

1. Select Audiences on the left hand side of the Adobe Media Encoder

2. Audiences is the most important part as this is car donations you actually set the quality and the file size

3. Now, select your desired frame rate, its usually best to keep it at its original level. But, say youre original level is 50 frames a second, reduce it to 25. If youre going for a really small file, then youd Webkinz to bring your fps down to 20 or 15, but 25 will always enhance the footage as it will appear a lot smoother.

4. For Pixel Aspect Ratio, set it to however youre original footage is set. If youre editing footage shot on the computer, then square pixels will give you the best results.

5. Frame Width and Frame Height is a big factor for when considering image quality with file size. You kind of need to match them both up. In theory, for simple scenes like a close up of a human face 1 bit per 200 pixels will offer good results,you may even want to try 250 pixels per bit. But with a more complex scene which includes maybe scenery and shrubs or a fast action video.etc, youd want to aim around 1 bit per 100 pixels (no where over 140 pixels per bit). To work this out, simply look at all the scenes in your video. If your scenes vary a lot in terms of colour and complexity, then you want lesser pixels per bit, this will increase file size (or reduce image size) but will offer way better results otherwise. On the other hand, if youre video contains long interviews with a still background. Then the compressor will be able to produce good results with a high pixel per bit rate.

6. Now, moving down to the basic audio settings, if youre video contains a lot of sound and the sound is really important in the video. Then you wont want to go under 96kb/s, but I usually prefer to use 160kb/s or 128kb/s as if you compare the 160kb/s bitrate of the audio to the say 5000 bitrate of the video, you can see that the audio isnt going to effect file size much in this case. The higher your video bitrate, the lesser the impact the audio will have on the filesize. Use CBR audio, not (A/V) CBR audio. Use stereo if your sound differs from channel to channel (most music does).

7. Back to the Video now, Set Decoder Complexity to Auto

8. For key frame interval, if you have a high action video with complex scenes, set this to about 1 or 2. On the other hand, if you have not so complex scenes like an interview with a still background, then you can raise this up to about 10.

9. Leave buffer size as default

10. Now, here is the good bit. Because earlier on, we set a Video Encoding mode to a Two pass encode with a variable but constrained bitrate. This means we can now give a maximum and average bitrate. It will use the maximum bitrate in the more complex scenes and will use the average bitrate for normal scenes. Now, setting your bitrate is important. This is basically, where we shove all our resolution and other data, in to a tightly packaged file. If you package your file to tight, bits of data start oozing out the corners which is why its important to package your video tight, but not too tight. Lets say we have a rather complex video which is fairly fast paced with lots of different colours and scenes. We set our resolution to 1024x768 with a frame rate of 25 and we want excellent quality, but a small file size.

Ok, lets put what we learnt in to play. Ok, 1024 multiplied by 768 gives us 786000 pixels. That means that every single frame will contain 786000 pixels. If our video is running at 25fps, thats 19.2 million pixels a second. The way compressors work, is they look for similarities across multiple frames and they try and share the data. Sometimes, when you set the bitrate too low, it just cant deal with that data so it needs to throw away some pixels. The lower the bitrate, the more pixels get thrown around or ripped up.

11. Now, we need to set the bitrate. So, seeing our scene is fairly complex, and we want good quality, I think 130 pixels per bit will be fine. So, lets divide 786000 by 130. This gives us 6040 bits. So, 6000 bits a second is what we need. Well set 6000 as the peak and 5000 as the average. Now, 5000 bits a second will produce a fairly large file in terms of the internet, but remember, we are using a resolution of 1024x768 which is very big in terms of the net, but we want viewers to see all the work we have put in to it.

12. Now, once the bitrate is set, we have our buffer size, the larger your bit rate, the larger you want your buffer size. In this case, a buffer of 20/25 will be fine (buffer usually doesnt effect anything).

Image: fullvoltage.com.au/index.php?action=dlattach;topic=333.0;id=31;image

Saving

1. Now, save the preset buy hitting the floppy disk icon up the top of the Adobe Encoder Window. But, before you do that, place a comment for the preset if you want.

2. Now, hit ok at the bottom of the window which will then prompt you for a location to save it. It will also give an estimated file size based on your video length and youre peak data rate (for both the video and audio). But seeing we are using a variable bit rate, this estimate is usually higher than the end result.

3. Let it render out, then enjoy.

Tips

  • Its usually good to set your work area to a length of 5 seconds over a complex part of your video, that way, you can do test renders to find the best bit rate
  • If you get errors while exporting and you use a hyperthreading processor or a dual core processor, visit this site to fix the problem. If you dont get this problem, it may still be a good idea to visit the site and get the new adobe media encoder. rel="nofollow" href="adobe.com/support/techdocs/330380.html">adobe.com/support/techdocs/330380.html

I hope you learnt something from this tutorial Smiley

Cheers!

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